Vegan Fancy Cupcake from Whole Foods

Yesterday I finally gave in and got a cupcake from Whole Foods. If you've ever seen their cupcake selection, you know these are no ordinary cupcakes. In fact, all of the cupcakes at Whole Foods are called Fancy Cupcakes, and rightfully so. About twice the size of "normal" cupcakes, each one of these little cakes are topped with heaps of enticing frosting and are delectably decorated, as fancy cupcakes should be. The craftsmanship put into these cupcakes is notably noticeable and will draw you to the pastry case to marvel at the display, even if there are no baked goods on your shopping list. 

Whole Foods Vegan Fancy Cupcake
photo by Nikki DeMartini

When you shop at Whole Foods you pay the price for premium products, including their cupcakes of course. $4.00 isn't too bad considering the size and that most cupcakes are in the $3 - $4 range anyway. 

Having only tried one vegan cupcake to date and it being the reason I was there, I got the Vegan Fancy Cupcake. It looked like a colossal chocolate cupcake with a mini mountain of chocolate frosting and chocolate chips on top. Essentially, that's exactly what it was, only vegan. A plant based chocolate cupcake that looked amazing but how would it taste? 

The first thing I noticed was the consistency of the frosting. Thicker than a buttercream, this dark chocolate frosting was more like a decadent ganache and it was piled high on top of a smooth fudge shell that covered the top of the dark chocolate cake. Dense and heavy this vegan frosting was surprisingly not indulgently rich. I do have a huge sweet tooth so what I take for not being too rich or too sweet might be a far cry from others' tastebuds but this one struck me as neither too rich or too sweet.  It definitely did not lack any flavor which is an issue with a lot of vegan goods but not this one. The chocolate frosting tasted like chocolate frosting and the chocolate cake like chocolate cake. Though a little dry the cake is the best vegan cake that I've tried, it's even better than some regular chocolate cakes that I've tried. 

Whole Foods Vegan Fancy Cupcake 
photo by Nikki DeMartini

If you're urging for a splurge, craving chocolate and want to change things up, go for this vegan treat. 

Whole Foods has non-vegan options too, so go on, get fancy.